The story behind the brand is tightly interwoven with the personal
life of Camilla Wellton.
Its both a long sometimes complicated story as well as it is a very short and universal one.
The short version of the story goes something like this:
There was once a young girl and she wanted to be herself.
The more complicated version of the story we will not tell here but the main points of it can be summed up like this:So she dedicated herself to make sure that the intention behind her every piece, the feeling experienced while designing every piece is Love. So that the garment finally made is imbued with Love.
So that when You wear its even easier for you to feel Love.
Because if you feel Love inside yourself and for who you are yourself, then you are automatically in touch with your natural power, beauty and elegance.
Camilla Wellton made a whole lot of clothes for You that have that magical ability:
Put them on and suddenly, if you allow it, you simply fall in love with yourself!
By allowing Yourself to experiencing that Love, You feel stronger, more beautiful and more elegant. More like Yourself.
Thats the whole point with the brand. To create and share Love. Through clothes!