In the 21st century TOWA's theme is to be a human & environmentally friendly company. Human-friendly means not only to produce the ECR/POS with customer satisfaction but also to be a worthwhile company for all employees. Environmentally-friendly means to live together with nature through energy-saving, natural resources-saving and creation of long-life products. TOWA thinks "Customer's pleasure is our pleasure". TOWA's pleasures are customer satisfaction, self-realization and to be useful for society. "Human & environmentally - friendly" and "Pleasure for both customers and Towa" with those 2 keywords, TOWA is making a challenge to next stage/generation.