Crunching 2014 Smartphone OS Statistics for Market Growth


The technology is on its peak and smart devices have rolled the world through their incredible features and functions. We currently look at how the OS market performed last year!

TKN - OS fight of smartphones Android iOS Windows

The same is the case with smart phones as it is the refined form of consumer’s gadget that gives them a real pleasure of using phones not for calling purpose but a complete social interactive tool and entertainment. The smartphone market is increasingly growing year-on-year with an unbreakable pace of 25.3%; as in the Q2, 2014. The total shipments in this particular quarter have set a new single-quarter record that outperformed the total units shipments by 301.3 million. International Data Corporation (IDC) in Worldwide Quarterly Mobile Phone Tracker report says. This is the first time in history that the smartphone shipments have established a new shipments benchmark surpassed the 300 million units mark, reflecting a noteworthy achievement of industry’s targets. The market growth in the very first quarter observed a consecutive growth of 5.2% and the growth is stimulated by enduring demand of the mobile operating system and an enormous quantity of cheap smartphone options. The total sales in second quarter according to IDC’s anticipated prospects showed that the total shipments will raise at a considerable pace in second quarter of the year. Following the third quarter has an ever high purchases registration of units surpassing by 300 million of smartphone units in Q3 2014.

Android is the most prevailing mobile computing software that is on its track to cover the greater proportion of smartphone market. With more than 255 million units shipped in Q3 of 2014 contained Android software and almost 85% of the market share was driven by this OS in Q2 quarter of 2014. Higher influence of Android in this quarter is due to low-budget mobile increment between (US$100<US$200) selling in the market. This is to signify a growth of 16.5% serially since Q1 2014 to date. According to facts published by the IDC, Samsung as usual maintains a dominant place in terms of selling Android based smartphone devices. While Huawei, Lenovo, and LG hold the following places for making massive shipments of the Android-based system. Whereas, the five leading brands having Android operating system experienced a decline in growth representing 54.5% purchases collectively which is far lower than total shipments of 63% took place in 2013.

iOS encountered with an acute decline in overall market share showing 11.7% drop as compared to 13% share in the same quarter of 2013. This reduction clearly reveals the demand and customer’s preference shift to an economical smartphone. Even though the promotion of iPhone 5C aims to target a huge market, most of the customers didn’t have enough buying capacity to afford such devices. Therefore, iOS lovers are still desperately waiting for the next launches. Which would lead them to quickly pay for iOS based device and make the rest of the quarters more affluent, depending on the timing of their release.

Windows Phone:-
The performance of windows phone is relatively better than the first quarter, showing the selling units of 7.4 million. Though the figure of total shipments seeing a drop in comparison with the same quarter in the previous year by 9.4%. The primary growth of windows phone is primarily leading by Nokia, apart from a considerable growth observed by Android-based Nokia X shipments in Q2 2014.

Blackberry OS also managed to fuel its market share in the Q2 of 2014, even though it holds below the level of one percent of market concentration. However, it will bring pleasant impacts over the maker of Blackberry-based smartphones, as a majority of the shipments are mainly comprised of Blackberry’s 10 devices. The second quarter of 2014 only portrayed the growth oriented one for the Blackberry 10 since its launching in 2013.

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