Globalization is the factor that has made it easier than ever to purchase clothes regardless of country and culture. There are certain questions that are complicated for the consumers to act upon such as “Is the equality present in worker’s compensation? Their working environment is healthier or not? Are these groups of people living healthy lives? Most of the retailers don’t wish to unveil sufficient amount of information regarding their production environment.
The matter of fact is when the clothing items are manufactured in underdeveloped countries; the average rate that is approved to pay for final garment product is about 0.5% to 4% that goes in the account of garment workers. This status quo has become the prominent and taken as norm in most of the countries.
Since long, the basic practice which has been turning around in the world, where men can easily get the job opportunities and all business doors remain open for them at every phase of time and on the other hand, women could not get sufficient amount of employment opportunities. However, if the business is willing to resolve this dilemma then women should have an access to join upper management positions in fashion industry. Women’s paradigm like Joey Adler (a client of mine at uncommon union) and various big names have already working on it by bringing certain ethical strategies into play. As much as the women will involve and get the leading position, the better chances will be emerged to overcome on it.
Methods of Promoting Ethical fashion Industry
Following are some of the ways that can help in eliminating this problem:
Firstly, take an initiative to teach the consumers over the significance of Ethical fashion products. Determine the public perceptions and industry stars like trendsetters who are concerned about mounting the ethical models for capitalism. Provide them leverage and enhance their influence in order to initiate ethical fashion products in forefront and gain the attention of people.
Secondly, design an item that reflects clear ethical manifestation. For this, it is required to analyze the life cycle of the product right from assessment to the retailing point. Who designed the product? Who made it? How it is made? To what degree, the well being of people associated with the process brought into consideration? The answers all the above questions are necessary to provide an aim behind in marketing the respective product. In most of the emergent states, the phases of product lifecycle may be hard and complex so in that case, the one must provide authentic verification.
At last, try to make use of both quality and tempt of the item, while use its pedigree as a marketing instrument. There are number of consumers who wanted to buy ethical items and they need a solid guidance to get there. Teach the consumers regarding the product lifecycle and show facts based on public perception about ethical products in forefront whenever possible.
Finally, the change is dependent on personnel, customers and entrepreneurs willing to step into the anonymous. Let any of us initiate and come up voluntarily to claim for an ethical and better world for tomorrow.
