Apple typically maintains its habit of giving new tech-bolts from the blue by launching an ultra slim, mesmerizing and faster series of new iPads which mainly feature the latest digital payments service, at a key press event held in Cupertino on recent Thursday.
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Since the declining market of tablet and the specific anticipation of slowing growth of iPad sales, the company set-in some various value added features such as a Touch ID fingerprint reader and an even faster board then before within its iPad Air 2 line up!
New addition of the iPad series was previously unveiled last month along with the first appearance of iPhone 6 and the payment service will be active across the US on Monday (upcoming). Moreover, the payments can only be made in high-end shops and restaurants including McDonald’s, Macy’s and Walgreen’s via Apple smartphones; while the users can enjoy the pleasurable experience of online shipping via apps by making use of the Touch ID feature.
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The other additions which APPLE has brought forward with the latest launch is the involvement of an advanced high definition camera, a non-reflective screen cover and an extremely thin size which is equal to half of the original iPad (see below).
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During the company-arranged event in Apple’s headquarter, CEO Tim Cook confirmed that more than 500 banks and thousands of retailers have already switched to Apple Pay service since their latest iPhone series came up to the screen last month. iPad mini family also features Touch ID, for those who didn’t know!
Due to the rising cut-throat contest among various cell-phone rivals, Apple has decided to fix the entry-level cost of $249 for the iPad Mini. However, the initial selling price of the new iPad Air 2 stays unchanged as compared to its forerunner editions which were $499; while, the jumbo memory specifications are comparatively $100 cheaper than its before.
In spite of declining sales forecasted for the iPad in comparison to 2013, Mr Cook supported that the ipad records reveal more than 225 million devices have been sold since their launch in 2010.
Mr. Cook further reported by drawing attention towards the 675000 apps, by saying: “We’ve sold more iPads in the first four years than we’ve sold of any product in our history.” This gives us an edge over other industry’s players, said Mr. Cook.
According to the analyst of UBS, the private event that was arranged specifically for the new iPad launches were perhaps inadequate for the starting booster of sales. Apple is encountering problems due to overdue and larger upgradation in their iPad segment in comparison with their mobile devices and the biggest menace from high-ended smartphones including its own iPhone6 series.
UBS suggested that “We think Apple may need to further blur the PC/tablet line by introducing a 13-inch tablet as a convertible with multitasking and file management capabilities.”
Apple had been rumoured to launch a larger iPad in recent months but supply-chain analysts now say they expect the device to arrive next year.
It has been buzzed that Apple is going to launch its larger tablet series in coming months but the supply chain forecaster predicted that new and bigger ipad launches will hit the road next year only.