Sony Adds Brilliant Aqua-Architecture to Dubai


Sony has proven their ideal concepts into reality with the inaugurated 4-meter deep aquatic store for/of Xperia at the Island of THE WORLD Islands in Dubai.

Really, Dubai has broken record of the ultimate level of innovations related to technological experiments. The company has completed the formation of its concept store on 3rd of December and showcased it for the VIPs, media and contestant winners; the very next day!

The actual store is not exactly accessible for the common gentry as it is only designed to market their commitment towards the Xperia Series (which is highly water resistant) and it is considered as the best and unparalleled marketing technique brought only by Sony this year.

The company also claimed that such underwater store will certainly facilitate them to interact and make solid association with well-heeled affiliate of Dubai’s consumer based market. Sony is aiming to persuade them by giving away a variety of options such as waterproof smart phones, tablets, and wearable tech including Xperia Z3 which is the flagship device produced in 2014.

The CEO of Middle East and Africa division of Sony Rüediger Odenbach stated that,

‘We promised 2014 would be a year marked by a bigger, better and bolder Sony approach to both our products and the way we present them’. Hence proved!

However, Sony didn’t clear it yet whether they will continue the store or ended after a specific timeframe, but the company arranged a sort of competition between their customers in order to provide them lifetime opportunity to experience the aquatic store with an exquisite aquatic culture before initiating the store.

The visitors for underwater store were entitled to take the scuba diving training or a certified diver from PADI. After pass out the diving session, the visitors were permitted to enjoy the ride towards Aquatech store through an instructor. This store experiment can create a sparkle and dynamics of the consumer electronic market of UAE. Sony has unveiled different smartphone models in UAE that comprised of Xperia Z3 Dual and Z3 Compact.

The concept of Aquatic store is something out of the box which is a real creative marketing strategy which will build up the credibility of the Sony’s Xperia series as a bona fide water resistant device. The purpose of this development is to win the customer’s trust with what they mean, and provide a unique experience on the way. So have you missed the journey of an Aquatic store or looking forward to grab that everlasting opportunity?? Please comment below.

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