Product Description

Exhibition stands can be a very effective marketing tool to attract new and existing clients. Research shows that *8% of exhibition visitors are personally involved in buying your products or services at the show. Add to that the fact that *1% of decision makers find exhibitions an extremely useful source of purchasing information' it's therefore critical that you ensure you have the right skills and knowledge to optimise the time, energy and money you invest. We will help you look at each of the key stages so you not only make the most of the Exhibition you select to attend for business promotion but also more importantly, make a substantial return on you investment.

Objectives:

~~How to select the right Exhibition for your business
◦ Clarity about the specific reasons to have a stand
◦ How much does attending an exhibition actually cost
◦ Setting realistic goals - know how many leads you need to generate to at least break even
◦ Ensuring you allocate enough time and resources
◦ Testing the track record of the Exhibition organisers
◦ Preparing yourself and your team for an exhibition - having the right pitch or unique selling point
◦ Promoting your presence to existing clients and those you want to meet
◦ Considering the print and design requirements
◦ What to do and not to do at the Exhibition
◦ How to stay focused and energised
◦ Learn ways to stop and engage with a show visitor
◦ Qualifying potential leads at the Exhibition
◦ How to politely end a conversation and get rid of time wasters
◦ Following up qualified leads
◦ Be able to measure the Return On Investment

What our clients say:

~~Very well presented - totally relevant to our company needs - most useful !

I am absolutely confident that the information I have learnt will increase our ROI two or three times!

Excellent course I would recommend to anyone planning to have an exhibition

Opens your eyes to the mistakes we make on our Exhibition stand

Well worth the time and the money to ensure we get it right on the day

Fantastic - filled in all the areas we didn't know and I was amazed by what we hadn't considered including the areas of preparation needed to make it a success

Really good course - the tailor made way it was with the research about our business before was great.  Felt like it has tuned me into making sure the exhibitions are as beneficial to the customer and the company as possible.