Fortunelife magazine exclusive VIP
customers of China Merchants Bank publication, founded in January
2006 , the main face of China Merchants Bank assets 500 million
yuan Sunflower Diamond card , private banking, credit cards and
other high-end Platinum VIP limited edition.
Fortunelife magazine issued
375,000 monthly readers mainly in Beijing , Shanghai , Guangzhou,
Shenzhen , Chengdu, Hangzhou, Wuhan and country more than 20
first-tier provincial cities and economically developed second-tier
cities , one issue , Dianmianjiege , relying on each branch of
China Merchants Bank outlets sunflower Wealth rooms, high-end
customers comprehensive coverage of China Merchants Bank .
Magazine Subject: China 's growing wealth class annals
Magazine positioning : the age of 30-45 years old, to become young
nouveaux riches spiritual friend , consumer advisers and financial
experts . ? ?
Values : Happiness Wealth
Text : rational appeal , emotional communication, flexible
Purpose: instead of helping working people of wealth , but casual ,
and be harvested, so that more people with a wealth of happiness
together . ?
Fortunelife interviewed lack the top 100
of the Forbes China Rich : Mr Liu , Cao Dewang , Wang , Feng Lun ,
Pan Shiyi , Ma , Jason Jiang , Li Ning , and the renowned director
John Woo , Tsui Hark ; famous actor Andy Lau, Tony Leung, Simon
Yam, Hai-Qing , Yao Chen ; pianist Lang Lang , violinist Lu Si Qing
, artists Wang Xiaohui , Yang and other celebrities .