MOBILE WORLD, as a journal covering auto and its
allied sectors in the whole of Pakistan has proved its worth during
past years by covering not only the local and international
automobile, aviation, shipping, road transport, and communication
but the other related fields and activities of trade and
It has attracted a broad circle of readership not only within but
also outside the country too in a very short span of time due to
its informative reports, news analysis, investigative stories,
exclusive statistics, and technical data, which won the laurels
from industry executives, analysts, students, and experts alike.
That’s why its readers call MOBILE WORLD as the first and the only
distinguished magazine of its kind. They find it an appropriate
medium for achieving the desired results of their campaigns.
It is matter of pride to say that this journal has an edge on many
of the publications and provides a good opportunity for projection
of the industry in Pakistan. That’s why a great number of its
valued readers not only passionately wait for its latest issues but
also keenly maintain and observe proper record of back issues of
MOBILE WORLD and use it as a reference towards their day to day
requirements and future corporate planning. This is the
publication, which is meant for its readers and patrons who are its
most important asset.
Its readers include business leaders and houses dealing in
manufacturing, buying and selling in the world of automobiles and
allied industries. Its wide canvas has not been open to cars,
trucks, buses, auto-rickshaws, motorbikes, ships, aircraft, but
also to tyre world, electronics, light and heavy machinery,
avionics, space technology, cellular phones, armaments, and other
So much has been written in the print media about the auto-industry
but ‘MOBILE WORLD’ always aimed to provide facts and figures to its
interested readers to clear the deck in regard to vital role being
played by the auto-industry in building up high technology and
mobile transport in the country. Auto industry, no doubt, has made
a major contribution in the economic development and well being of
the people of the country. All along it has played a key and
ever-increasing role in making enormous financial investments,
transferring the technology and providing the latest excellent
quality vehicles to its consumers throughout Pakistan.
‘MOBILE WORLD’ has firm belief that it must maintain a balance and
integrity in which the news is not slanted or tilted. Freedom of
press does not imply a license to print anything and everything,
they like. It does not only give an account of an event or
innovation but it also gives the reader an insight as to what it
thinks good for them.
Its strength lies in its specialists who have vast knowledge and
technical know-how of the industry, who do not merely conduct
armchair analysis but pay visits to plants and premises of the
related industries, have an interview and give maximum projection
to the new products.
The readers of ‘MOBILE WORLD’ not only find selected coverage of
auto-related industry, aviation, shipping, petroleum, but other
sectors as well, such as socio-economic and civic problems also
find space in its columns, on regular basis. Its patrons have been
assisted with an insight on various sectors, which obviously were
the consumers and had the resources to pay for the product they
want from the market.
This is a journal that keeps an eye on the events taking place in
the universe, trailing the news from the port city of Karachi,
provides the vantage point, which is the hub of trade in Pakistan.
It also follows the news and views from Karachi to Khyber, thus
covering the whole of the country.
It is an effort to boost the confidence and raise the spirit of
those in such industries and to enlighten and strengthen their
faith and to equip them with the knowledge for their full
participation in the trade.
‘MOBILE WORLD’ is here to give vent and to introduce new thoughts,
by projecting them in the print media, a new culture and enables
them to share opportunities to augment the industry in the country.
It has complete faith and confidence in the potential and unlimited
determination of those involved and hopes that the country would
usher in with new vistas to achieve its mission to develop the
industrial sector, in the backdrop of its professional management
and engineering sectors.
It wants to translate the innovative developments in the latest
technology into lucrative benefits to all and its endeavors are to
make an extraordinary impact on top decision makers, investors and
opinion leaders throughout the country.
It is the earnest hope of ‘MOBILE WORLD’ that armed with new
knowledge and powerful tools derived from such fields e.g. advanced
technology and nurtured by a free-market system that encourages
innovations, the automobile industry would make longer lasting
vehicles against all odds.