Product Description

Today every customer is a digital customer and a digital source of revenue. Customers move at different speeds and take different pathways of choice yet are similar in astounding ways. They're usually (always!) within arm's length of a smartphone, tablet or PC and use any and all of the components of traditional channels at will. A customer's path to purchase is no longer structured, linear and predictable. Today, customers have multiple touch points where they can constantly re-evaluate their purchase options.