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LINE OF PURPOSE is a professional Marketing and Logistics company that provides modern distribution network services to retailers, online shops and end-users across the GCC.
We are Wholesaler/Distributors for major consumer brands in Personal Care, Household category, Bath and Kitchen Improvement, Car Care and Accessories, Automotive Aftermarket, Tools, Hardware, Outdoor, Camping and Barbecue categories. 
Target Market
We distribute products through Wholesalers, Retailers Supermarkets, Hypermarkets, Groceries and Online Stores.
DIY & Car Care products also offered through Garages, Service Stations, Spare Parts Stores, Car Maintenance Dealers and many more stores across the U.A.E.
Some of major customers include Hypermarkets like Carrefour, Geant, Lulu Hypermarkets, Union Cooperatives, Ace Hardware, Al Futtaim Trading and all petrol stations like ENOC, ADNOC, EMARAT, WOQOD.
Apart from this we also have a wholesale and re-export division.
LP is supported by a professional marketing team with facilities of Modern Distribution Network, Merchandising Services, Stock Control System, Product movement monitoring system etc. LP has a well-stocked warehouse in Dubai that facilitates prompt delivery and quick services across UAE.
At LP, we value our human resources immensely and ensure that they are trained to deliver the best value to all our partners and principals. We also provide top quality client support.
Signature.... unpretentious luxury - Glutathione Soaps, Intense Protecting Hand and Nail Creams and Perfumes.
Warner Brothers Licensed Products - Exclusive Licensee of DC Comics and Looney Tunes range in Middle East for Car Accessories.
California Scents - Spillproof Organic Household and Car Air Fresheners from USA in recyclable cans.
Funel - Car Perfumes, Made in France. A world that combines the expertise of the perfumer with the most innovative diffusion techniques. A world in which Funel 1884 offers its most natural fragrances in safe and effective car fresheners. With their different scents the Funel products will make every journey in your car unique. 
Kenco - Premium Cleaning Products - Our comprehensive range of auto care, car detailing supplies and waterless cleaning solutions along with scratch free microfibre provide the best care and protection your vehicle can expect. 
Kenco Car Body Cover - Kenco is a leading Car Body Cover in UAE is made of unique PVC fabric with built in UV protection and Ultra-Soft Breathable PP Cotton.
Eagle One - Driven By Innovation - With more than 30 years at the forefront of car care technology, Eagle One continues to pioneer the hardest-working car appearance products on the planet. Eagle One put in tireless hours of work in the lab to save you time and effort in making your ride look its absolute best.
Lexol - Trusted Leather Care since 1933. PH-Balanced Leather Cleaner and Conditioner.
Vitaly - Complete range of Car Accessories like Heavy Duty Air Compressors, Jump-starters, Booster Cables, Vacuums, Car Floor Mats, Tow Ropes, Tyre Guages, Bungee Cords, Foot Pumps, Steering Wheel Covers, Car Window Sunshades, Car Warning Triangle.
UN Approved Petrol / Jerry Cans - High quality plastic - All Sizes - Made in Europe and supplied across petrol stations in UAE, Qatar and Oman.
UN Approved Army Fuel Cans are very suitable for transport by air, sea, rail or by road. These cans are easy to stack, suitable for storage and transport and have a sturdy appearance. The army cans are available in four sizes: 3L, 5L, 10L and 20L. By default, the cans are produced in the colors army green, silver and black and come with a pouring spout.
Kinzo - Renowned quality brand with wide assortment of Electrical, Hand, Garden and Power tools. Kinzo stands for durability at a favorable price.
Vitaly - Wide Range of Household Tools Kits and Selection of Hand tools
BTS - BTS are special Chemical Maintenance and Performance Specialty Products formulated to meet professional performance standards for Industrial, Marine, Fleet and Automotive use. 
Hyper Lube - Complete line of High Performance Motor Oil Additives, Fuel System Additives & Cooling System Additives from USA. These are easy to use and very attractive packed for consumer use.

Product Showcase




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Contact Information

Mr. Mridul


Naif road, Dubai, Dubai, UAE



Middle East

distribution of car and home division petrol cans, california scents, car sunshade, kenco, premium cleaning cloth, california, scents, petrol, cans, superman car accessories



Factory Information





Less than 5 people

In House




Other Information

Less than 1 Million USD

LLC (Limited Liability Corp)


2.5 - 10 Million USD


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