While competing marketers sought out new and better ways to advertise a new trend or a setting which can lead to lots of customers pooling in, there are brands which are utilising sports events, charitable social causes, and particularity on reliability factors. This is how the marketing world is emerging with new and better ideas to shape the moulds. Let us not wait any long and cut the icing!
1. Van Cleef and Arpels (French Jewelry House)
These people utilised only the Instagram platform to showcase their latest (and full) collection. Engagement is a wise factor on Instagram and that is what helped the vendors here; quite a lot to be precise: around 20 to 30 people inquisition on every picture they posted.
2. Tiffany & Co. Works with Elsa Peretti Designer
Tiffany’s social campaign took sail on the 16th of June with the intention to bring on platform Miss Elsa’s contributions to the 20th Century’s Jewellery designs. Many of the Tiffany’s most recognised designs and bestsellers have been designed by Miss Peretti and hence the collaboration continues to grow on social campaigns.
3. Swiss wiz Omega with the Olympics
While celebrating Olympics and giving out prizes to the final winners, Omega stressed on its watches using the mechanical illustrations of its timing devices. All the events during the Sochi 2014 Olympics were timely kept under official consideration by Omega and that is how it reached markets beyond its boundaries earlier.
4. Hublot comparing the Football love
Creating a micro-site for the 2014 Football world cup FIFA’ 14, Hublot disclosed its official timekeeping duties to the audience while showing off Pelé as its brand ambassador on a chronograph. The one-liner used for the purpose was “Hublot Loves Football” and it showcased the brand to all the countries watching the matches outside of Brazil too!
5. Hermes Basel-world social video
The France watchmaker showed off its earlier leather watch talents to the world in this video while focusing on innovation and craftsmanship through all these years. The main reason for the showcased video was to bring upon the advertisement for its largest event to date, the Baselworld in Basel, Switzerland.