T-mobile came up with all time competitive wireless carriers rates as minimum as $100/month in a latest unlimited data sharing package.
This is the extreme step that T-mobile has been taken to win the price war in wireless carriers across the US. This shows a 29 percent reduction from its previous rates which has disturbed the industry’s giant and make them think on it.
The data sharing plan powered by T-mobile will contain unlimited talk-time, text messaging and 4G LTE data usage for any two lines by assigning them 5gb per line limit in their latest announced plan of $100/month (source: Engadget). However, the sprint is offering high limit and it would be valuable for the ones who pay extra for keeping away from limit. Customers may also increase the total counts of line sharing by paying extra $40 per line
People are raising their voices that the carrier’s shared plans have pissed them off due to the essence of sophistication and complexity”, said John Legere, CEO of T-Mobile
Like the previous promotion, which T-Mobile pulled in October, customers will get 2.5GB per line of data until 2016, when the plan switches to 1GB per line. In the prior promotional plan, the company allocated 2.5 GB data for each line and the offer will be validated till 2016, when data usage was only constrained to 1GB per line.
There is a cutthroat wireless carrier competitive where every service is committed to dominate the market by multiplying the new customer counts and retain the existing one. T-mobile has been taken a series of valiant approaches by observing such competition for the last year and half of the present. It is basically an out of the box campaigning and brash attitude, which has enabled them to create a must –win situation as a fact of winning customer’s attention and boost their revenue figures by registering 2.3 million new customers in past quarter.
In reply to this, Spring taken as US third largest wireless carrier couldn’t sit back and recently unveiled economical family data package to cut the market share of leading AT&T and Verizon Wireless carriers.
Overall, the share price of T-mobile dropped by $2.35 to stand at $25.85, showing a slump of 8.3 percent. The decline is mainly occurred due to recent announcement where company is intended to go with mandatory convertible offering to multiply the investment for various business conducts
