Product Description
A star in the
edible oils market
since its birth, Reta has delivered great taste, high quality
edible oils for you and your
family.
The story begins in ***4 when Reta launched by Green Egypt in a
market dominated by Co-Ops,
imported
French brands and few local competitors with minimum shares.
The launch was just right at that time, since it was launched in a
transparent bottle, with brighter oil color and a name that conveys
value and purity "Reta".
Reta corn success continued with the introduction of Reta
Sunflower.
Reta is not just
edible oil as it
exceeded its role as a core
product
yet it promises the housewife purity and quality.
As numbers talk, Reta since its launch started to take a leading
position in the Egyptian market. Not only Reta shares grew to reach
*8% of the corn oil market in ***0 and *1% of the Sunflower market,
the
edible oils pie grew as well
encouraging other fierce entrant to come in and mimic Reta pack
colors (for the 2 variants) and concept (cholesterol
free).
Purity is guaranteed as the brand undergoes 7 stages of
purification: Refining, Drying, Polishing, Bleaching,
Deodorization, and finally Packaging and Storing in our own
warehouses.
Reta received many awards, for instance in ***8, Reta received the
license of Quality Mark by the Egyptian Organization for
Standardization and Quality, Ministry of Trade and Industry.
Housewives, who are health cautious, caring about their families,
yet love to cook delicious, light and low cholesterol dishes said
the following about Reta:
"Very pure, contains vitamins, famous brand, proved itself in the
market various, SKUs, available in the market, easy to use bottle,
appealing to different segments"* Usage and Attitude Study,
***9.
Nowadays, Reta has a top of mind awareness due to the strong
inherited brand equity among most target segments, seen as unique,
popular and familiar brand and due to a sizable TV support through
the years.
Green Egypt took over its shoulders the task of pushing the brand
forward in the market.
Country: |
Egypt |
Model No: |
(Corn Oil)
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FOB Price: |
(Negotiable)
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Place of Origin: |
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