Product Description

Annatto, is extracted from the orange coloured outer coat surrounding the seeds of the shrub Bixa orellana. This plant is native to South America, India, East Africa, the Caribbean and Philippines.

Annatto, when initially extracted, is known as Bixin. Bixin is the Oil Soluble form of annatto, the primary ingredient surrounding the seeds in the fruit of the plant. It can be turned into Norbixin, which is truly water soluble reducing the need for emulsifiers or gums. This is a unique attribute of annatto within the carotenoid family. Annatto extracts are available as water soluble, emulsions, or oil soluble.