Product Description

Wine consumption in China is clearly on the rise with younger generations leading the way. Cocktails and spirits are becoming more popular. Shenzhen is an ideal location for the IBEC due to the age demographic and fast paced growth of the city.

The high-standard IBEC creates an unparalleled opportunity for you to introduce your beverage product into the Chinese market. Whether you are a producer of a beverage product or a supplier of equipment for the domestic beverage sector, this EXPO is a must for your company.

The beverage competition brings together experts from around the world, highly qualified to judge wine, beer and spirits. The awards are given only after careful consideration and discussion amongst the judges. In addition to the competition, the IBEC offers a variety of educational seminars and professional excursions. 

OUR COMMITMENT TO YOU
We understand that you have more options to attend trade shows than ever before, and probably, in these economic times, have more limited budgets. If you choose just one show in China, IBEC - the most high quality and professional beverage show in china - is the one you should not miss.