Product Description

For marketing-related localization requirements, EC Innovations offers transcreation*-a creative service in which expert copywriters in the local country produce an equivalent adaptation of the content that conveys the same message to the local market in a culturally appropriate way. In this case, the source materials simply serve as the reference point for the local marketing experts.



EC Innovations also offers a hybrid solution called transadaptation, during which the source materials are subjected to traditional translation by experts in marketing translation, and then adapted to the local market as needed. On the price scale, this is the intermediate choice between traditional marketing translation (the least expensive option) and transcreation.