It's Top *0 or *0

Submitting your web site to search engines does not ensure you web site traffic. If you're listed but not within the top *0 of search results, you lose, no matter how many search engines to which you submitted your site. A top *0 ranking in a major search engine will often generate more targeted traffic than an expensive banner advertising campaign. A top search engine position is like highly targeted advertising that is both free and effective.