Amazon Services started as a discussion forum in ***8—a meeting point where Web professionals could exchange ideas about Web site design, Web development and e-business. Over time, the results of this forum grew into one of the Web&#**9;s key resource sites for tools, articles, and do-it-yourself tutorials. Today, continues to develop the forums and resource sites that form part of its corporate culture. You can find them at and at, respectively. Since small business owners want more than access to how-to articles,’s two co-founders, John and Steve, went into the business of helping them sell their products online and compete successfully with the big players in their market. They offer them a tool similar to what the big firms use, but at a fraction of the price. Steve and John created a team of e-commerce experts, software engineers, and Web specialists to build their flagship product — Magnet Commerce —...

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