GLOBAL NO.1 BRAND, HI SEOUL! WORLD BEST COMPANY! Hi Seoul brand is approved by the Seoul Metropolitan Government to the business that delivers superior product and customer satisfaction with an aim to be a leading player in the global markets. Products with Hi Seoul brand are always reliable. You can trust Hi Seoul. Hi Seoul is a slogan that illustrates the dynamic energy of Seoul in the form of a simple, friendly greeting, and is also a brand of products produced by the promising Small and Medium-sized Enterprises(SMEs) of Seoul, which have been recognized for their high quality. Only the export-oriented businesses which are equipped with innovative products, global competitiveness, and technological excellence can be designated as the Hi Seoul Brand. As of 2010, the number of companies designated as the Hi Seoul Brand firms is 90, and they include information and communications, fashion, commodities, and cultural contents businesses. Hi Seoul will become a premium brand with even better quality and design, and gain the trust and satisfaction of consumers. Products of the Hi Seoul brand are guaranteed by Seoul, a clean and attractive world-class city, will be appreciated by consumers and become the world class top brand.