Australia Australia
Executive
Summary
Imperiaura.com is an eCommerce
jewellery retailer that sells luxury jewellery at reasonable prices
to customers in Australia and around the world. Imperiaura will
create its own branded/private labelled products through Original
Equipment Manufacturer (OEM) jewellery suppliers. Imperiaura will
disrupt the online jewellery market by focusing on advertising
through social media platforms. The advertising will focus on our
target market by connecting with them on a personal level using
social leverage and transparency to build their
brand.
In the long term, Imperiaura will
open a brick and mortar retail location and begin to sell its own
branded products along with other top brands to customers. An
exclusive private collection will also be featured that gives
customers the ability to purchase special rings and diamonds.
Private collection purchases will only be permitted domestically in
Australia and New Zealand and be shipped to the client
privately.
The business plan for Imperiaura
will cover its Company Description, Industry and Competitors
Analysis, SWOT Strategic Analysis, Social Marketing Plan, Financial
Forecast and Investors List. Through these components, the plan
will explain how Imperiaura.com will be a profitable enterprise and
market leader in Australia and around the world.
The company will generate $2,**4,**3
in profit for the first year of operation. Profit will increase to
$3,**5,**7 the second year of operation. Then, it will rise to
$5,**6,**2 in the third year of operation. Profit will continue to
rise at a rate of *5% annually afterwards.
First Fiscal
Year:$2,**4,**3
Second Fiscal
Year:$3,**5,**7
Third Fiscal
Year:$5,**6,**2
Company
Description
Imperiaura Pty Ltd. is the parent
company of Imperiaura.com. Imperiaura.com is an eCommerce platform
that sells luxury jewellery to customers in Australia and around
the world.
Mission
Statement
Our mission is to provide customers
with high-quality luxury products at an affordable cost. Also, to
become one of the top online jewellers in the world selling
products that are recognized for the highest
quality.
Vision
Statement
Our vision is to provide the best
online shopping experience for our customers.
Goals
Short-Term Goal (1
to 2 years)
Our short-term goal is
to generate $2,**0,**0 in profit in our first year of
operation.
Mid-Term Goal (3 to
4 years)
By the mid-term, we will
generate $*2,**0,**0 in profit and begin manufacturing our own
branded products.
Long-Term Goal (*0
*5 years)
Our long-term goal is to
generate $**0,**0,**0 in profit and open our first brick and mortar
retail location in Australia.
Company
Structure
Managing Director - Nicholas
Warren
Managing Director - Maria
Burduhos
Industry & Competitors
Analysis
The eCommerce retail industry has
grown at a rate of 1.6% each year and is expected to reach $**6.9
billion dollars in ***0. The steady rate of increase is reflected
by rising wages and the appeal of online shopping. Traditional
brick and mortar retail locations are experiencing reduced revenue
reporting due to the shift. This is due to increased consumer
confidence in internet transactions. Additionally, consumers are
able to price compare very easily and select the goods or services
at a price they are comfortable with. Delivery options are also a
bonus as it gives the consumer the ability to have the item
delivered to their door at little to no cost.
Through this shift, our competitors
are seeking to introduce new products and services to the market in
a manner that is consistent with the needs of the consumers.
However, most competitors are sticking to the traditional patterns
of marketing that brick and mortar retailers use. They are not
being transparent as a company and do not connect with their target
market in a personal manner.
We plan on disrupting the current
market by using social media to gain market share by connecting
with our customers in an organic way and selling quality products.
The primary means of generating revenue will be through retail
sales. The following are a list of product categories that we plan
on offering through our website:
Business Type
Distributors/Wholesalers
Website
N/A
Year Established
2020
Number of Employees
1-5
Main Markets
Oceania,Worldwide
Products / Services
high jewellery, gia diamonds and gemstones
Factory Location
Melbourne, Australia
Factory Size
Below 1000 sqm
No. of Production Lines
1
Total Annual Purchase Volume
1 - 2.5 Million USD
No. of R&D Staff
Less than 5 people
Quality Control
In House
Certificates
N/A
Contract Manufacturing
N/A
Registered Capital
Less than 1 Million USD
Ownership Type
Others
Legal Representative / CEO
Nicholas Warren
Export Percentage
50%
Total Annual Sales Volume
Less than 1 Million USD
No. of QC Staff
Less than 5 people
Contact Person
Nicholas
Company
IMPERIAURA PTY LTD
Address
Australia
