Midea Group

Founded in ***8, Midea is renowned as a sizeable conglomerate that specializes in the manufacturing of household appliances and sets foot in relevant fields of real estates and logistics. It is now one of the largest white household appliance production bases and export bases in China. Midea formally entered into the household appliance industry in ***0, and started to use the brand name of Midea in ***1. Today, Midea Group has up to **0, **0 employees and owns over ten famous brands in various industries, namely Midea and Welling etc. Apart from its headquarter in Shunde, the Group has established production bases scattered in Guangzhou, Zhongshan, Wuhu, Wuhan, Huai'an, Kunming, Changsha, Hefei, Chongqing and Suzhou, etc. The base in Pingyang, Vietnam has put into production. Oppossessing an extensive marketing network spreading all over China, the Group also has established twenty-one overseas branch subsidiaries in countries and areas such as U.S.A, England, Germany, Japan, Hong Kong, Korea, Canada, Russia, France, Malaysia and Vietnam. Currently, Midea holds the largest and most complete production chains for air-conditioner, refrigrator, microwave oven, small home appliances and kitchen utensil groups in China. Its core products include residential AC, commercial AC, large-scale central AC, washing machine, electric cooker, refrigerator, water dispenser, microwave oven, dish washer, induction cooker, electric fan, electric warmer, water heater, kitchen range, range hood, sterilizing cabinet, electric chafing dish, electric oven, vacuum cleaner, small household appliances and other homehold appliance products, as well as other supporting products, such as compressor, electric motor, magnetron and transformer. Midea has been growing in healthy, steady and rapid steps. It successfully achieved an average growth rate of *0% and *0% respectively in the *0s and the *0s. Since the arrival of the new millennium, Midea maintains a growth rate of *5% annually. In ***7,