Shirin Asal Sdn Bhd

Quality Shirin Asal sets global demanding quality standards for each & every one of its products. The modern and latest technology is used in every step of the raw material supply, production process and distribution network meeting the highest standards of hygiene and quality. Strategy Shirin Asal s groups strategy includes innovation, creativity, consumer communication and operationa efficiency, while customer satisfaction is Shirin Asals top priority. Shirin Asal also has in place several initiatives, including cocoa beans processing, integrated marketing information system, product management organization, and new products innovation Shirin Asal pursues and accelerates industrial restructuring and also sales & distribution restructuring Shirin Asal supplies cocoa beans directly from producers in the production region through the Shirin Asal, Ivory Coast office. Business development Shirin Asal has changed the structure of its business in recent years in both product and geographic terms as it has sought to strengthen the business. \"Horizontal integration and vertical marketing\" has been the formula for Shirin Asal `s success. Management Shirin Asal s management team strives to shape the groups dynamism in line with Shirin Asal s strategy of horizontal and vertical integration. The success of Shirin Asal group is the result of the collective efforts of a management team functioning in a decentralized system. An important element of Shirin Asal s strategy is the management`s over- increasing emphasis on quality control of the products and the materials which the group is distributing. Vision Trying to make the world a wonderful place, Shirin Asal promises to produce only the finest products. At Shirin Asal we work hard to see the happiness of people.