Beauty and Personal Care Gains Healthy Social Awareness

The rising speculations of un-organic chemicals’ usage in beauty and toiletry products have taken the demand of “Bona Fide” beauty and personal care products in the market. A recent report conducted by Organic Monitor presents the customer’s insights with respect to personal care items and the major apprehension that creates the awareness of customers shifting towards organic products; also a rising concern of well-beings.

The report is comprised of numerous survey questions in which 90% of the UK shoppers in the context of natural beauty care products believe evasion of unhealthy and synthetic chemicals has become an important factor in front of all. The awareness and demand of organic products has shifted into ‘the’ higher gear in comparison with the year 2007. Survey showed that the 19% of people have started avoiding Lanolin and Phthalates which was only 3% in the year 2007.

At this time, the verified and licensed products have gained high prominence to consumers. More than 43% of the buyers prefer products which entail proper symbols and trademarks, increasing from 33% in 2007. In addition 21% buyers of Personal Care Product prevent their confusion by considering fair-trade icons. This form of ethical symbol depicts the involvement of Authorized Fair-trade Ingredients but it does not make sure about the certified product finishing.

The customers are poised to compromise on prices for authorized products. More than 72% agreed to pay extra up to 20% on certified products while, only 12% shoppers are likely to bear premium of more than 30%.

The digital media gets the credit to build awareness among consumers of personal care and beauty products with Internet and local TV health programs making the most of them! Over 35% of the people have an access to information via mobile gadgets such as Smart Phones and Personal Computers. The influence of Social Media Campaigning has made a major knock in its growing significance as well.